Red Bull Music Academy Street Music Exhibition
A temporary out of home exhibition in Paris where each poster
tells the true story about a specific song. Each poster was placed
at the location where the song had been created or inspired from.
At every location, people could listen to the unreleased track or first recording of a song and additional content via the campaign app. The Audio tour drove 50,000 people to 25 different spots and eventually became an official attraction in Paris.
Bercy, Paris
Saint-Michel Metro, Paris
Marais, Paris.
Bastille, Paris
