Alpine Celebration Relaunch
Alpine’s 10 minutes long auto show: A 13km lap that triggered 2000km of tweets. After a 35-year absence, Alpine returned to Le Mans to reveal the new sport car. A web experience let everyone follow the live event.
Viewers could choose to watch the live event selecting camera angle and switching between commentators. Among them, famous journalists, professional pilots, influencers, and hardcore fans. They could even select to listen to famed musician Alex Gopher who composed a soundtrack in real time as the Alpine was driving around. The event became a Twitter trend topic in 6 minutes.
